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Arab Technology for General Contracting to a Stronger Digital Presence.

🔗 Domain: arabtech.sa

This case study highlights the strategic digital transformation journey of Arab Technology for General Contracting (ATMAG), a Saudi-based contracting company founded in 2007. As part of their growth strategy, ATMAG took proactive steps to modernize their digital identity and outreach.

This project was focused on the initial setup and development, laying the foundation for a strong digital presence.

ATMAG Domain and Website

About ATMAG

Over the past decade, ATMAG has built a reputation as a trusted provider of industrial construction and maintenance services for several prestigious clients across the Kingdom of Saudi Arabia. ATMAG specializes in building construction, including fabrication, erection, and electromechanical works—ensuring safe operations and well-maintained facilities for their esteemed customers.

The Initiative & Analysis

When we began our collaboration with ATMAG, it was clear that their existing online presence did not reflect the scale or professionalism of their operations. However, their leadership had a forward-looking vision: to realign their digital image with their operational excellence.

This included:
  • Complete content redevelopment
  • Live video production to capture on-site professionalism and best practices
  • Custom website development
  • Fully responsive design for mobile, tablet, and desktop
  • SEO optimization with proper meta descriptions, keyword strategy, and technical monitoring
  • Google Search Console integration for active performance tracking
  • Creative and attractive presentation in all aspects

ATMAG's leadership chose arabtech.sa as the domain—a step toward modern digital branding—while retaining their original logo, a symbol of consistency and heritage.

Company Introduction Video

A full-length video was produced to visually communicate ATMAG's construction capabilities, project execution style, and leadership philosophy. This is used across digital platforms and in business meetings.

Company Profile

ATMAG Corporate Profile

ATMAG’s corporate profile reflects its evolution since 2007 and its expertise in safe, efficient project execution across Saudi Arabia.

Professional Social Media Setup

We created and optimized ATMAG's digital presence across key professional platforms:

LinkedIn     Facebook     YouTube

Branded social media platforms now amplify ATMAG’s visibility with real-time engagement and professional outreach.

Each platform was aligned with their visual identity and is used to share company updates, project visuals, and industry insights.

Presentation Toolkit

A tailored PowerPoint presentation was created to outline project milestones, services, and vision. This remains an essential tool for internal and external communications.

🚀 Outcome & Success Summary

✅ Success Highlights

✔️ Unified brand identity and digital ecosystem
✔️ SEO-optimized and responsive website
✔️ Office 365 setup for professional communication
✔️ Consistent visual branding across all channels
✔️ Enhanced digital presence aligned with vision

📊 Impact Metrics

🌐 Website Traffic Growth: +180% (3 months)
🔍 SEO Visibility Increase: +65%
📩 Email System Usage: 100% team adoption
🧭 Digital Readiness: Scalable for future operations

🔹 Development & Strategy Lead

Led by Sajid Rashid (@visitsajid) — driving digital transformation excellence across every stage.


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